| | | | - 16:9 Full HD 1080p Resolution Panel (1920x1080)
- Motionflow 120Hz technology delivers natural motion )
- BRAVIA Engine EX fully digital video processor
- Advanced Contrast Enhancer circuit (ACE)
- x.v.Color technology
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| | | | Product Description: Sony BRAVIA XBR7-Series LCD HDTVs leverage our HD expertise to deliver Full HD 1080p resolution and stunning picture performance. A BRAVIA Engine EX fully digital video processor helps reduce noise, sharpen image detail, and improve color accuracy, while Motionflow 120Hz technology enhances motion to deliver a smoother and clearer looking picture. An Advanced Contrast Enhancer (ACE) circuit dynamically adjusts contrast, producing deeper blacks in dark scenes while preserving shadow detail, and Live Color Creation technology works in concert with a special WCG-CCFL backlight to further refine colors and deliver a more realistic picture. In addition, DMeX functionality3 lets you expand your HDTV’s capabilities when you attach optional BRAVIA Link modules (sold separately). |  | | | |

Average Rating : 
Rating : - very disappointed I purchased the SONY BRAVIA XBR KDL-40XBR4 40" IN Dec. 2007, for $1899.98 three weeks ago the TV went totally black,the had been no surge and the TV is on its own power line; I called an authorized service center and was told that SONY has been having a problem with this size TV, if I wanted it fixed it would cost $1200 plus service charge, according to the service center it is a light on the panel, however, unlike other HD TVs you cannot just buy the light you have to replace the whole panel. BUYER BEWARE Customer Review : |  |